At this time of the year, event experts whip out their notebooks and put down what they think will be trending in corporate events. Their predictions are never far off the mark, and that is saying something, at least when you consider the dizzying pace of technology. At the core of it all lays the need to make meetings and conferences more interactive and attendees. Splashing logos around a venue does not cut it anymore, so a lot is being asked of event sponsors and meetings are a lot more than just occasions where corporate heads lay down the gauntlet. The rise and proliferation of social media has aided this phenomenon in no small measure, as has the adoption of entertainment as a central part of event planning and deliberations.
A Fresh Take on Corporate Events!
With the Holiday Events Season just around the corner, have you started thinking about your upcoming corporate or special event?
Every year, we see major changes in how corporations and event planners organize their holiday and special events, tending to mirror what is changing in society at large. In some cases, the changes in these trends are also technology driven. Below, we present some of the more important 2014 holiday corporate and special event trends you will see this year. We expect that some of these will take an even more prominent role in how events are organized as we move into 2015, continuing a trend of local food and local entertainment from the hosting city or company.
As noted earlier in the year with, 2013 Predictions for Corporate Event Planning corporations continue to focus on managing overall business costs closer and closer. This means event organizers will be required to openly demonstrate the ROI, or, return on investment, for their meetings and events. Companies will most likely “go local” meaning that local foods, materials, artists, talent, and icons, will be in demand. This is a smart move, this incorporates the companies brand organically with the event and community, and companies should leverage this on all levels of event production and planning.
There’s a whole new element in the world of event planning, and if you’re not using it effectively you’re falling behind.
Social media is an integral part of corporate event success. You can use social media to enhance the experience for event attendees, handle PR problems that may arise and boost attendance.
Revenue and cash flow are critical components of any organization. But while businesses have their revenues to allocate as necessary, charitable and non-profit organizations can rely only on fundraising as the source of finances to sustain their operations. The success therefore, and even the very survival of the charity or non-profit depends on how effective it is at conducting fundraising activities.