Every year, we see major changes in how corporations and event planners organize their holiday and special events, tending to mirror what is changing in society at large. In some cases, the changes in these trends are also technology driven. Below, we present some of the more important 2014 holiday corporate and special event trends you will see this year. We expect that some of these will take an even more prominent role in how events are organized as we move into 2015, continuing a trend of local food and local entertainment from the hosting city or company.
As noted earlier in the year with, 2013 Predictions for Corporate Event Planning corporations continue to focus on managing overall business costs closer and closer. This means event organizers will be required to openly demonstrate the ROI, or, return on investment, for their meetings and events. Companies will most likely “go local” meaning that local foods, materials, artists, talent, and icons, will be in demand. This is a smart move, this incorporates the companies brand organically with the event and community, and companies should leverage this on all levels of event production and planning.
There’s a whole new element in the world of event planning, and if you’re not using it effectively you’re falling behind.
Social media is an integral part of corporate event success. You can use social media to enhance the experience for event attendees, handle PR problems that may arise and boost attendance.
Revenue and cash flow are critical components of any organization. But while businesses have their revenues to allocate as necessary, charitable and non-profit organizations can rely only on fundraising as the source of finances to sustain their operations. The success therefore, and even the very survival of the charity or non-profit depends on how effective it is at conducting fundraising activities.
Comedians are old hat. Live bands and DJs can fall flat. What is a corporate event planner to do? Have no fear! There are several unique, creative and fun ideas for corporate event planning that you can use to make your event outstanding this year.
Here are a few ideas to take your event to the next level with the right entertainment:
In Mark Twain’s classic novel “The Adventures of Tom Sawyer,” Tom convinces his friends to whitewash a fence for him simply by making it seem like an enjoyable activity. Today, Mark Twain’s humorous depiction of human behavior touches upon the heart of gamification. In this article you will learn what gamification is, how it is applied by current businesses and how it can be applied to increase attendance, engagement and attendee feedback at your next corporate or special event.
Gamification is defined as the application of game mechanics and game design principles in non-game contexts. Gamification techniques have actually been here for a very long time. For example scout merit badges, credit card rewards programs, and frequent flier points all use a reward system that is integral to game mechanics, and gives a sense of reward as a marketing/retention tactic.