Comedians are old hat. Live bands and DJs can fall flat. What is a corporate event planner to do? Have no fear! There are several unique, creative and fun ideas for corporate event planning that you can use to make your event outstanding this year.
Here are a few ideas to take your event to the next level with the right entertainment:
In Mark Twain’s classic novel “The Adventures of Tom Sawyer,” Tom convinces his friends to whitewash a fence for him simply by making it seem like an enjoyable activity. Today, Mark Twain’s humorous depiction of human behavior touches upon the heart of gamification. In this article you will learn what gamification is, how it is applied by current businesses and how it can be applied to increase attendance, engagement and attendee feedback at your next corporate or special event.
Gamification is defined as the application of game mechanics and game design principles in non-game contexts. Gamification techniques have actually been here for a very long time. For example scout merit badges, credit card rewards programs, and frequent flier points all use a reward system that is integral to game mechanics, and gives a sense of reward as a marketing/retention tactic.
Want to create something really unique for your corporate event attendees? Since most events are held indoors during the winter months, try something different by hosting an event in the spring or summer months. It provides a nice change of pace for your attendees – and you may be able to get some off-peak season deals from vendors and venues.
The ultimate goal when organizing a corporate event is to ensure the people you want to attend will be there. With people leading increasingly busy lives together with likely competing events, it is crucial that you get your event on prospective attendees’ calendars as soon as possible. The traditional ‘save the date’ methods, including direct mail, newspaper and media have long been a successful way of drawing attention to events. While these can certainly be effective, these forms of marketing campaigns can be extremely expensive and are becoming less relevant as alternative methods come to the forefront. Some worthy alternatives in the form of social media outlets, which, together with being quicker and more cost efficient, are increasingly more effective in reaching audiences in today’s world.
Planning a corporate event? You need to think about your bar. Every great corporate event planner knows that in order to keep attendees happy, you need to provide them with the liquid refreshment they are looking for.
But for a truly outstanding corporate event, a plain-looking bar just won’t do. Making your bar stand out will not only show people where to line up to get their favorite beverages, but it contributes to the overall theme and ambiance of your event.
Despite the return of a little welcome optimism, 2012 was a tough year for the corporate event planning industry and while I hate to say it, it looks like 2013 will bring more of the same. As much as we all prayed the economy would magically heal itself over the festive season, it looks like the continuing global malaise will mean flat budgets for another year (though some predict the turnaround is approaching, and as the year progresses we’ll begin to see larger budgets return).