Shows In a Box

Selling Your Corporate Event to Management

Creating a corMagician David Thomasporate event can be a spectacular way to make a splash in your industry, connect with your clients or launch a new product or service.

While they are fun to attend, there is also a lot of planning and behind the scenes work that goes into creating a successful event. One of the most important steps in the process is preparing the business case for holding the event and selling the event to upper management. After you make your business case, you can start developing a budget for your event and select vendors like corporate entertainers.

Since business events can be costly, it’s important to consider why you want to host an event and develop an objective. Then it’s a matter of planning your event so you can be sure that it will meet your objective within your budget.


Step 1: In light of that, the first step is to set an objective.

What does your company want to accomplish? Are you launching a new product? Hosting an informative conference to show your industry dominance? Rewarding your existing clients for working with you? Define your objective first and set measurable goals. How will you make sure that your company is achieving those goals? Management will want to know how to evaluate the impact of the event afterwards.


Step 2: The next step is to define your target attendees.

Who will be coming to the event? How will you advertise your event for these target attendees? How many of them do you need to attend in order to make the event profitable? You should also consider any potential partners or sponsors for the event. If you can pull in other related companies to help coordinate and sponsor the event it can help increase the profile of both of all of your companies.


Step 3: Will there be a theme?

While the theme may be a little less important to management than other factors, it can help paint a picture.
Your theme will also help you determine your corporate entertainment, your venue, your decorations and other elements of a successful event.


Step 4: After making these decisions, you can create a suggested budget for your event.

This is the last essential piece of making the business case for your corporate event. With your objective, target attendees, potential sponsors and theme in mind, you can sell an event to management and move forward with the planning process.

This entry was posted in Corporate Entertainment Resources.

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